Blog: Media Campaign AHOY

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Now that Edinburgh Fringe Programme is officially out it's time for us to begin plotting our MEDIA CAMPAIGN. As usual this is going to involve sending out a press release, which will then be SUBTLY RETOOLED for other mailing lists for the other Fringes we're playing at. Over the past week or so I've been preparing our EPIC EPISTLE and, now that it's been approved by BOTH Mr S Hewitt and The PR Department (AKA The Contact Details On My Business Card) I can UNVEIL it for your enjoyment and information, THUS:

3-17 August at 6pm daily as part of PBH's Free Fringe.
The Dram House (formerly Wilkie House Upstairs / GRV)
37 Guthrie Street, Edinburgh EH1 1JG

Ignore Thor, avoid The Avengers and snub The Man Of Steel - this year's Edinburgh Fringe has its own team of super-powered protectors: Total Hero Team!

'Total Hero Team' is a brand new two-man rock opera about superheroes starring MJ Hibbett (and Steve), the people who brought you the Dinosaur destruction of Peterborough in 2010's 'Dinosaur Planet' and the truth behind the moon landings in 2011's 'Moon Horse VS The Mars Men Of Jupiter'. They didn't do a show in 2012 because Steve was in the Olympic Opening Ceremony. "It was much the same as one of our shows", he says, "except with more people and slightly less ukulele."

'Total Hero Team' features 12 brand new songs by MJ Hibbett who, along with his band The Validators, has performed live on Radio One, had a Record Of The Year in Rolling Stone, an Album Of The Day on 6Music, toured all around the world, and very narrowly avoided writing an autobiography. He's probably best known, however, for 'Hey Hey 16K', the world's first ever internet viral hit.

As with previous shows, the duo play all the roles between them, using just a few hats and a couple of props from novelty shops to create an hour of thrill power which, according to Radio One, is both "like two dads getting up at a barbecue and singing some songs" and "amazing".

There's also a free badge and CD for everyone who attends — you don't get that from Iron Man!

I think that works quite well, and am ENTIRELY CONFIDENT that it'll lead to HUGE FEATURES in all daily newspapers, sunday supplements and TV Arts Shows. We start sending them out next week, so keep an ear on Radio 4, me and/or Steve will doubtless be ALL OVER it!

posted 6/6/2013 by MJ Hibbett

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Comments:

Was Dinosaur Planet really 2010? I'm feeling older by the hour!
posted 6/6/2013 by Gareth W

How do you think I feel? This is my fifth show!!
posted 6/6/2013 by MJ Hibbett

Any plans for solo gigs whilst you're about? I'm sure a pub somewhere will take you!
posted 6/6/2013 by Robert K

I always try, but they tend to be booked up with Fringe stuff!! If you know anywhere that might be up for it though, let me know!
posted 6/6/2013 by MJ Hibbett

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